Etape Loch Ness is back, and we’re proud to be supplying dream rings and sausage rolls at the finish line once again, providing a treat for all those cyclists that take on the challenging 66-mile sportive on April 24.
After a record number of sign-ups at last year's event, the organisers are expecting this year to be even bigger – meaning even more baked goodies for the riders to enjoy as they savour the sweet success of crossing the finish line. And there are hopes that the incredible £50,000 raised by cyclists for official partner Macmillan Cancer Support will be topped, too.
We’ve been partnering with Etape Loch Ness since 2016, and every year we’re delighted to see so many cyclists from around the world visiting the Highlands to discover the breathtaking scenery around the loch… and the baked delicacies that await them!
From elite sportspeople to casual cyclists, the beauty of the sportive is that there are no winners and everyone can participate: the joy is in taking part, in enjoying the wonderful views, and in celebrating your personal achievements.
As we near the event, we want to wish all participants the best of luck – especially on the King of the Mountain stage! – and to remind you to keep an eye out for the Harry Gow team as you cross the finish line.
We’ll be there cheering you on, and making suring you get a well deserved treat for your efforts.